Tracardi Office Hours

⏰️ Tracardi Office Hours 7 - Essential Customer Profiling Techniques to Help you Get Inside Your Customers' Heads

💥 Join us for a fascinating conversation about the future of the customer journey experience with Tracardi.

Risto, Matt Cameron

Apr 11, 2024 — 1 min read

Top key takeaways from our ⏰️ Tracardi Office Hours conversation.

Understanding customer journeys - Identify the sequences that customers go through, from awareness to consideration and purchase.
Machine learning models - AI led to the idea for Tracardi.
Product matching - AI models can help find similar products.
Customer profiling - Meta data about content makes it easier to find substitutes or similar content.
CDP value proposition - Data is key for enhancing customer experiences.
Customisable widgets - In Tracardi widgets that can used on the web to get event data and are fully customisable.
Gratitude and fun - Officehours are a great way to learn about Tracardi.

Share your stories and insights in the comments!

What are some common pain points you've faced when trying to understand customer journeys or match content from different sources?

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