The first version of Tracardi provided invaluable insights into the demands of real-world data processing at scale. While the system functioned successfully in a number of use cases, production feedback and technical limitations exposed critical lessons and areas for improvement. This article outlines the key observations, necessary architectural changes, and
Introduction: In the rapidly evolving landscape of data-driven decision making, organizations increasingly recognize the limitations of traditional customer data platforms (CDPs). These systems typically focus on collecting and analyzing user-centric data, often falling short when it comes to understanding the broader picture of how businesses operate. Tracardi 2.0 is
Tackling the Challenge of Cross-Domain User IDs Introduction One of the challenges in user identification across multiple domains is the limitation imposed by local-only cookies and IDs. In Tracardi, this issue becomes apparent when a user transitions between domains, as we currently have limited options for passing their profile ID.
In ⏰️ Tracardi Office Hours 20 Risto Kowaczewski and Matt Cameron chat about how to get the open-source Tracardi up and running with the new EasyPanel app in less than 5-minutes, we also share Tracardi development updates.
My Personal Peek Into the 2025. As a CTO, I’ve been reflecting on what’s ahead in 2025, and I see a landscape that’s both challenging and exciting. Here’s my take on where we’re heading and how we can prepare to lead effectively. 1. SaaS Without
Learn about the Tracardi roadmap and discover how predictive analysis can help you personalize your customer experiences, boost engagement and drive business growth!
Tracardi, an open-source Customer Data Platform (CDP), is embarking on an ambitious journey to redefine itself. As the world of data evolves rapidly, Tracardi is not just keeping pace—it’s aiming to lead. The changes on the horizon promise to transform Tracardi into a more flexible, scalable, and user-centric
Tracardi
New Tracardi release information
At Tracardi, we were tasked with outlining the key differences between the open-source and commercial versions of our customer journey automation tool. Both versions offer significant functionality, but the commercial edition is specifically designed to address enterprise-level requirements, introducing features like parallel processing, advanced segmentation, and enhanced extensibility. This guide
Hello everyone. We are launching the Open-source Tracardi CDP Collaboration Hub on LinkedIn – a space dedicated to connecting enthusiasts, developers, and marketers around Tracardi. Whether you're an experienced developer working with CDPs or someone curious about what an open-source approach to customer data can achieve, this group is
Watch to learn more about the upcoming Tracardi 1.1.0 release.
Exciting news from Tracardi! With the release of version 1.1.0, we are introducing Late Profile Binding (LPB) as an experimental feature—a new way to create customer profiles that makes sure we get things right. LPB works alongside our existing Early Profile Binding (EPB) method, giving us two
Having trouble mapping JSON event data to profiles in Tracardi? This post covers how to set up event-to-profile mapping, handle unique keys and tips for managing the automation builder.
Imagine walking into your favorite coffee shop, and before you even open your mouth to order, the barista greets you by name and asks if you'd like your usual latte with an extra shot of espresso. How did they know? That's the kind of personalized experience
I recently stumbled upon an interesting YouTube video that provided very valuable insights on how to implement a Customer Data Platform (CDP). Let's dive into a key takeaways. Do not miss the full video down below. Very interesting. Step 1: Mapping the Customer Experience Imagine having a bird&
How much cost Customer Data Platform