⏰️ Tracardi Office Hours 17 - Grow Your Community by Focusing on Long-term Engagement
👀 Long-term engagement is crucial for building a loyal community and in practice this means making things easy for users is vital.
Top key takeaways from our ⏰️ Tracardi Office Hours conversation.
- Big numbers can come from re-engaging anonymous users - By activating customers who initially visited a website, you can see significant increases in growth.
- Activation is key to growth - Focus on bringing back existing visitors rather than just acquiring new ones.
- Long-term engagement is crucial - Encourage people to interact with your content regularly to build a loyal community that will help spread the word about what you're offering.
- Making things easy for users is important - Understand the concerns of your core group and make changes gradually, rather than suddenly, to avoid resistance.
- The power of social proof should not be underestimated - Use testimonials and other forms of social proof to encourage more people to engage with your content.
Share your thoughts!
Is social proof a thing? Share an example where you have made a visited, considered or made a decision about something that you would not have done if there was no social proof about it.
And in case you are wondering, social proof is the influence on people's decisions based on the behavior or approval of others, commonly used in marketing to build trust and credibility.
