⏰️ Tracardi Office Hours 12 - Tips for Maximizing Customer Ecommerce Engagement
Discover tips for maximizing customer ecommerce engagement: From harnessing the power of machine learning to crafting personalised experiences with interest vectors, and more! 💡
Top key takeaways from our ⏰️ Tracardi Office Hours conversation.
- Ecommerce data collection - Collecting data quickly within 2-3 clicks is crucial to engage customers and understand their interests.
- Page view limitations - Page views alone don't provide enough information about customer behavior, such as scrolling patterns and click-throughs.
- Machine learning - Using machine learning or mechanisms to quickly identify basic interests related to content can be very effective.
- Learning from events - Adding more events can give a broader view of customer profiles and help identify interests.
- Interest vectors - Having an interest vector can help quickly engage customers and provide personalised experiences.
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What's the most important takeaway from this post that you're excited to implement in your business?
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