⏰️ Tracardi Office Hours 10 - Scalable and Budget Friendly Acquisition to Retention CDP Strategies for the Customer Journey

Top key takeaways from our ⏰️ Tracardi Office Hours conversation.

1. CDP (Customer Data Platform) is a game-changer - For SaaS companies, implementing a CDP locally to manage customer journeys and events can be cost-effective and scalable.
2. For best reasons surface all audience event data - Companies often have millions of events per month, making it impractical to buy a traditional CDP solution; instead, consider a composable API-first customer data platform that can be integrated with internal systems.
3. Customer journey mapping is key - Understanding the customer lifecycle, from acquisition to retention and upselling, is crucial for businesses to create effective marketing and sales strategies.
4. CDP helps surface hidden insights - A CDP can reveal valuable information about customer behavior, such as identifying which customers are losing interest in the product or service.
5. Assumptions must be challenged - Businesses often assume they understand their customers' interactions, but this assumption may not hold true; companies need to track and analyze customer data to make informed decisions.
6. CRM (Customer Relationship Management) is just a platform - CRM systems can be complex and require customization; businesses must understand the limitations of these platforms and leverage CDPs for more comprehensive customer insights.
7. Maturity in business processes is necessary - Companies need to develop mature business processes and understand their customer interactions before implementing a CDP or CRM solution.

Which of these takeaways do you think is most crucial for ompanies looking to revolutionise their customer journey management?