Tracardi's Late Profile Binding: A Smarter Way to Build Your Customer Profile

Exciting news from Tracardi! With the release of version 1.1.0, we are introducing Late Profile Binding (LPB) as an experimental feature—a new way to create customer profiles that makes sure we get things right. LPB works alongside our existing Early Profile Binding (EPB) method, giving us two approaches to better manage and understand your customers.

What's Changing?

Until now, we used Early Profile Binding to create a customer profile instantly as soon as we noticed any interaction—like clicking on an email or visiting a website. This allowed us to offer quick, personalized experiences, which is great for situations that require a fast response.

Now, with Late Profile Binding, we're adding a new option that takes its time. Instead of immediately creating a profile, LPB waits until we gather more information before taking action. This way, we can be more accurate in our personalization, ensuring that what we offer matches the customer's true preferences.

Why This Matters

With LPB, you can expect more reliable customer insights. It’s like waiting until you have the full picture before making a recommendation. While EPB is perfect for quick reactions, LPB is here for those moments when accuracy is key. Whether your business thrives on rapid response or prefers a more measured approach, Tracardi's got you covered with both options.

Ready to see how LPB can improve your customer experience? Let us know—we're here to help you make the most of this exciting new feature!