Customer Data Platform (CDP): Tools that centralize customer data from multiple sources, storing it for unified customer profiles and targeted engagement.
Commercial Strategy & Pricing
In the world of customer data platforms and analytics, Segment.com has established itself as a popular choice for many businesses. However, open-source alternatives can offer more flexibility, control, and cost-effectiveness. Here are five robust open-source options that can serve as alternatives to Segment.com: 1. RudderStack RudderStack is a
Data Management & Integration
Implementing a Customer Data Platform (CDP) can be a game-changer for your business, but it requires careful planning and preparation. This article outlines key steps to ensure your company is ready for a successful CDP implementation, starting with the most crucial aspects.
Data Management & Integration
Customer Relationship Management (CRM) and Customer Data Platform (CDP) both focus on customer data, but they serve different purposes and excel in different scenarios.
Data Management & Integration
Redis, an in-memory data structure store, is a crucial component for many modern applications, including Tracardi, an open-source customer data platform. This guide will walk you through the process of installing Redis on a Kubernetes (K8s) cluster, ensuring you have a robust, scalable, and highly available Redis setup to support
Tutorials
This guide will walk you through the process of installing ElasticSearch on Kubernetes (K8s) or its lightweight variant, K3s, specifically tailored for use with Tracardi.
Customer Data Platform
A Customer Data Platform (CDP) is a sophisticated software solution designed to create a unified, comprehensive view of each customer. By collecting and organizing data from various sources, CDPs enable businesses to enhance their understanding of customers, deliver personalized marketing, and improve overall customer experience. Key Features of CDPs 1.
Tutorials
This post is the first of a series of articles dedicated to guiding you through the installation and deployment of a production-ready open-source Tracardi system. This series will cover every step in detail, ensuring you can harness the full potential of Tracardi's powerful customer data platform. From setting
Tracardi Office Hours
Ideas about how to supercharge engagement with customer profiles 💥
Tracardi Office Hours
🔥 A composable API-first customer data platform can help you do more with your budget to surface hidden insights about audience to customer behavior at scale.
Tracardi Office Hours
🤔 Sneak peek at the new features and improvements, migration tips , plus chat about the state of Tracardi.