Vendor Evaluation

Vendor Evaluation: Assessing the ability of vendors to deliver CDP requirements, quality, product, and customer service.

Data Management & Integration

Core Takeaways from Implementing a Customer Data Platform (CDP)

This article explores the key takeaways from CDP implementation, with a focus on achieving quick time-to-value and demonstrating Return on Investment (ROI). 1. Prioritize Quick Implementation and Time-to-Value One of the most significant challenges in CDP adoption is the lengthy implementation process, which can delay the realization of benefits. Successful

Data Management & Integration

How to Prepare Your Company for a Customer Data Platform (CDP)

Implementing a Customer Data Platform (CDP) can be a game-changer for your business, but it requires careful planning and preparation. This article outlines key steps to ensure your company is ready for a successful CDP implementation, starting with the most crucial aspects.