Unified Customer View

A Unified Customer View (UCV) in CDP is a complete, 360-degree picture of a customer's interactions, behaviors, and information, unifying data from various sources.

Customer Data Platform

Customer Data Platforms: Unifying Customer Insights

A Customer Data Platform (CDP) is a sophisticated software solution designed to create a unified, comprehensive view of each customer. By collecting and organizing data from various sources, CDPs enable businesses to enhance their understanding of customers, deliver personalized marketing, and improve overall customer experience. Key Features of CDPs 1.