Opportunities

Opportunities in CDP: Predictive lists of customer interactions such as purchases, logins, email opens and clicks, etc. helping businesses target and personalize interactions.

Data Management & Integration

How to Prepare Your Company for a Customer Data Platform (CDP)

Implementing a Customer Data Platform (CDP) can be a game-changer for your business, but it requires careful planning and preparation. This article outlines key steps to ensure your company is ready for a successful CDP implementation, starting with the most crucial aspects.