Multichannel Customer Journeys

A multichannel customer journey is a holistic view of how customers interact with an organization across various touchpoints (online/offline, social media, email, phone, store), creating a seamless experience.

Data Management & Integration

CRM vs CDP: Understanding the Differences and Applications

Customer Relationship Management (CRM) and Customer Data Platform (CDP) both focus on customer data, but they serve different purposes and excel in different scenarios.