Leads are prospective customers who have shown interest in a product or service, often through interaction with a company's marketing materials and have potential to convert to paying customers.
Commercial Strategy & Pricing
When Customer Data Platforms (CDPs) first entered the business scene, they were primarily viewed as powerful tools for marketers. However, innovative companies are now discovering that the unified customer data and insights provided by CDPs can revolutionize operations across the entire organization. Let's explore some unexpected ways CDPs
Commercial Strategy & Pricing
In the digital marketing landscape, content and data form a powerful duo. While compelling content attracts and engages potential customers, it's the strategic use of data through Customer Data Platforms (CDPs) that often seals the deal. This article explores how these two elements work in tandem to create