Data Types

Characteristics (e.g. string, integer, date) defining a field's structure and permissible values in CDP.

Data Management & Integration

How to Prepare Your Company for a Customer Data Platform (CDP)

Implementing a Customer Data Platform (CDP) can be a game-changer for your business, but it requires careful planning and preparation. This article outlines key steps to ensure your company is ready for a successful CDP implementation, starting with the most crucial aspects.

Data Management & Integration

CRM vs CDP: Understanding the Differences and Applications

Customer Relationship Management (CRM) and Customer Data Platform (CDP) both focus on customer data, but they serve different purposes and excel in different scenarios.