Sources of external and internal data used to create a complete customer profile in a Customer Data Platform (CDP).
Data Management & Integration
Implementing a Customer Data Platform (CDP) can be a game-changer for your business, but it requires careful planning and preparation. This article outlines key steps to ensure your company is ready for a successful CDP implementation, starting with the most crucial aspects.
Data Management & Integration
Customer Relationship Management (CRM) and Customer Data Platform (CDP) both focus on customer data, but they serve different purposes and excel in different scenarios.
Tracardi Office Hours
🚀 Discover the top key takeaways from our Tracardi Office Hours conversation! Learn about merging data, webhooks, custom event types, event tagging and the upcoming timeline for automated profile merging.