Extracting and analyzing data from various sources to uncover insights and trends.
Commercial Strategy & Pricing
Customer Data Platforms (CDPs) have become indispensable tools for businesses seeking to harness the power of their customer data. However, as economic pressures mount and marketing budgets face increased scrutiny, choosing the right CDP pricing model has become a critical decision that can significantly impact a company's bottom
Data Management & Integration
Customer Relationship Management (CRM) and Customer Data Platform (CDP) both focus on customer data, but they serve different purposes and excel in different scenarios.
Customer Data Platform
A Customer Data Platform (CDP) is a sophisticated software solution designed to create a unified, comprehensive view of each customer. By collecting and organizing data from various sources, CDPs enable businesses to enhance their understanding of customers, deliver personalized marketing, and improve overall customer experience. Key Features of CDPs 1.
Tracardi Office Hours
💡 Learn how intergrating a vector database with Tracardi can revolutionise customer experiences with personalised recommendations and intent analysis.
Tracardi Office Hours
🚀 Discover the top key takeaways from our Tracardi Office Hours conversation! Learn about merging data, webhooks, custom event types, event tagging and the upcoming timeline for automated profile merging.