Divides customers into groups (segments) based on demographics, behavior, or preferences to tailor marketing and products targeting specific needs.
Data Management & Integration
Customer Relationship Management (CRM) and Customer Data Platform (CDP) both focus on customer data, but they serve different purposes and excel in different scenarios.
Customer Data Platform
A Customer Data Platform (CDP) is a sophisticated software solution designed to create a unified, comprehensive view of each customer. By collecting and organizing data from various sources, CDPs enable businesses to enhance their understanding of customers, deliver personalized marketing, and improve overall customer experience. Key Features of CDPs 1.