"Critique: CRM (Customer Relationship Management) - managing interactions between a company and customers to build trust, loyalty, and long-term relationships."
Data Management & Integration
Customer Relationship Management (CRM) and Customer Data Platform (CDP) both focus on customer data, but they serve different purposes and excel in different scenarios.
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Ideas about how to supercharge engagement with customer profiles 💥
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🔥 A composable API-first customer data platform can help you do more with your budget to surface hidden insights about audience to customer behavior at scale.