Customer Behavior

Customer behavior refers to how customers interact with a company & its services/products, including their online & offline activities, preferences, and purchasing habits.

Customer Data Platform

Customer Data Platforms: Unifying Customer Insights

A Customer Data Platform (CDP) is a sophisticated software solution designed to create a unified, comprehensive view of each customer. By collecting and organizing data from various sources, CDPs enable businesses to enhance their understanding of customers, deliver personalized marketing, and improve overall customer experience. Key Features of CDPs 1.