Change Management

Change Management: Coordinated process to plan, execute and monitor changes in CDP (Customer Data Platform) tech stack to minimize disruptions and ensure business continuity.

Data Management & Integration

How to Prepare Your Company for a Customer Data Platform (CDP)

Implementing a Customer Data Platform (CDP) can be a game-changer for your business, but it requires careful planning and preparation. This article outlines key steps to ensure your company is ready for a successful CDP implementation, starting with the most crucial aspects.