Auction

In CDP, an auction is a real-time sale process where winning certificates are generated and paid out to winners in exchange for pre-verified user data.

Data Management & Integration

How to Prepare Your Company for a Customer Data Platform (CDP)

Implementing a Customer Data Platform (CDP) can be a game-changer for your business, but it requires careful planning and preparation. This article outlines key steps to ensure your company is ready for a successful CDP implementation, starting with the most crucial aspects.