Open Source Customer Data Platforms: Share Your Insights in Our Survey!

Thank you for participating in our survey on Open Source Customer Data Platforms! Your insights are crucial for understanding how these solutions enhance engagement. The survey will take less than 2 minutes to complete and is confidential.

1. What does meaningful audience engagement mean to you?

Personalized communication Customer loyalty Increased conversions Active participation Brand advocacy All of the above

2. What percentage of successes do you need from your marketing efforts?

0-1% 1-5% 6-10% 11-20% 21% or more

3. Should a CDP help you clean your data?

Yes No Unsure

4. Should a CDP be able to handle real-time event data from your various client-facing systems (e.g., website, e-commerce, apps, etc.)?

Yes No Unsure

5. Should your CDP data model be flexible enough to manage the unknowns?

Yes No Unsure

6. Do you see value in open-source solutions that avoid vendor lock-in?

Yes No Unsure

7. Do you prefer an on-premises solution or a SaaS option?

On-premises SaaS Unsure

8. How do you use a CDP, or plan to use a CDP in your organization?

Data integration Segmentation Personalization Analytics and reporting Campaign management Customer journey mapping All of the above

9. Would you prefer to store your customer data in a CRM or use the CDP as the single source of truth?

Store in CRM Use CDP as single source Unsure

10. Should your CDP support widgets that can be used to collect more data from your audience?

Yes No Unsure

11. How important is it for your CDP to be implemented in hours, days, weeks, or months?

Hours Days Weeks Months

12. Should your CDP help you comply with data protection laws, or should you rely on additional tools?

CDP should address compliance Rely on additional tools Unsure

13. Did you know that open-source technology can often reduce implementation costs due to the absence of licensing fees?

Yes No

14. Do you trust well-known open-source projects in the martech community?

Yes No Unsure

15. Would you value a ready-made, free-to-use open-source library of popular CDP components, automations, and campaigns?

Yes No

16. Did you know that many commercial cloud services are built on open-source technology?

Yes No

17. Would you prefer to put the savings from not having to pay commercial licensing fees into setting up your CDP to meet your own needs?

Definitely Maybe Not at all

18. If you want to leave, would want a vendor that will let you take your own data?

Yes Maybe No

19. What does real-time data mean to you?

Using audience behavior in the moment to inform decisions Analyzing engagement metrics All of the above

20. How important is it for your CDP to have ready-to-use integration with multiple tools?

Very important Somewhat important Not important
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