Exciting news from Tracardi! With the release of version 1.1.0, we are introducing Late Profile Binding (LPB) as an experimental feature—a new way to create customer profiles that makes sure we get things right. LPB works alongside our existing Early Profile Binding (EPB) method, giving us two
Having trouble mapping JSON event data to profiles in Tracardi? This post covers how to set up event-to-profile mapping, handle unique keys and tips for managing the automation builder.
Imagine walking into your favorite coffee shop, and before you even open your mouth to order, the barista greets you by name and asks if you'd like your usual latte with an extra shot of espresso. How did they know? That's the kind of personalized experience
I recently stumbled upon an interesting YouTube video that provided very valuable insights on how to implement a Customer Data Platform (CDP). Let's dive into a key takeaways. Do not miss the full video down below. Very interesting. Step 1: Mapping the Customer Experience Imagine having a bird&
How much cost Customer Data Platform
In the ever-evolving world of customer data management, open-source Customer Data Platforms (CDPs) have become the talk of the town. But how well does our AI assistant, ChatGPT, understand this landscape? We decided to put on our digital detective hats and investigate. Grab your magnifying glass, because this is going
Hey there, fellow data enthusiasts! Grab a coffee and let me take you on a wild ride through the evolution of Tracardi. It's been quite a journey, and I'm excited to share it with you. The Spark: Unomi Query Language (UQL) Picture this: It's
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👀 Long-term engagement is crucial for building a loyal community and in practice this means making things easy for users is vital.
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💕 Community involvement is key to creating engaging content and a sense of belonging.
Hacktoberfest (https://hacktoberfest.com/) is an annual event that celebrates the world of open source by encouraging developers of all levels to contribute to projects hosted on GitHub and GitLab. Running throughout the month of October, it’s a fantastic opportunity for anyone looking to enhance their coding skills, learn
Picture this: In a bustling office, Marketing Manager Sarah stares at her computer screen, frustration etched on her face. She's trying to piece together a customer's journey, but the data is scattered across a dozen different systems. Little does she know, her company is about to
Contributing to the Tracardi Q&A is a great way to support the community, share your knowledge, and help others overcome challenges you may have faced. Your contributions will not only enhance the documentation but also serve as training data for our chatbot, which assists users by automatically answering
Commercial Strategy & Pricing
When Customer Data Platforms (CDPs) first entered the business scene, they were primarily viewed as powerful tools for marketers. However, innovative companies are now discovering that the unified customer data and insights provided by CDPs can revolutionize operations across the entire organization. Let's explore some unexpected ways CDPs
Commercial Strategy & Pricing
Customer Data Platforms (CDPs) have become indispensable tools for businesses seeking to harness the power of their customer data. However, as economic pressures mount and marketing budgets face increased scrutiny, choosing the right CDP pricing model has become a critical decision that can significantly impact a company's bottom
Customer Insights & Personalization
In the ever-evolving landscape of digital marketing, staying ahead of the curve isn't just an advantage—it's a necessity. Enter the Customer Data Platform (CDP), a game-changing tool that's revolutionizing how businesses acquire, understand, and retain customers. But how exactly does a CDP fit
Commercial Strategy & Pricing
In the digital marketing landscape, content and data form a powerful duo. While compelling content attracts and engages potential customers, it's the strategic use of data through Customer Data Platforms (CDPs) that often seals the deal. This article explores how these two elements work in tandem to create